What do the stats in my portal mean?
Each listing has its own page, where you can track the stats of your property in real-time. The stats you’ll see for each property are “views”, “leads”, and “tours”.
Photo: Property performance stats from a Sunroom listing page in your portal
A “view” is when someone clicks into your listing to view more details about the property. (Views are aggregated across all syndicated sites.) Views are a good indicator of a listing that's priced correctly.
Sunroom pushes every listing to 40+ syndicated listing sites that are used by prospective renters, including the MLS, Zillow, Apartments.com, Facebook, Realtor.com, Craigslist, HotPads, and more. We also push the listing to the Sunroom Rentals app where over 150,000 Texas renters go to look for rental properties.
A "lead" is someone who takes an action to email, text, and/or call to inquire about the listing. (Leads are aggregated across all syndicated sites.)
Sunroom pushes every listing to 40+ listing sites, including MLS, Zillow, Facebook, Apartments.com, etc, which means that leads can come from any of these places.
We keep track of the 7-day and total lead count throughout the duration of the listing being on the market. This includes active leads and leads that have dropped out. You can view the status of each lead and where they are in the process or why they dropped out.
The Sunroom leasing team is constantly following up with leads over text, phone, and email. After someone becomes a lead, we answer their questions, work to keep them engaged and encourage them to take the next step (like scheduling a tour or submitting an application). Sunroom takes time to work every lead individually through human interaction and tech-enabled outreach. Our response times are unmatched in the industry. We update the status of each lead in real time so you know exactly where they stand.
A “tour” is when someone completes a tour of the property. There are multiple kinds of tours that can happen when you list with Sunroom: support every type of way they want to tour
Self tours are a safe, secure, and contactless way to increase the number of tours to a listing. Sunroom only allows self tours when the property is vacant and a Sunlock is installed. Read more about how self tours work with Sunlock>
We've found that self tours drive 100% more tours and convert renter applications at 3x the rate of properties with only agent tours. This is because renters can tour on their own time and our team sends links to the application during and moments after they tour the home.
Buyer side agent tours
We set up a Supra at every property (for free) even if a Sunlock is also installed. This enables registered real estate buyer side agents to give tours to interested renters. We track tour numbers through the Supra lockbox technology and the Sunroom team follows up with these agents after the tour to collect renter feedback.
Sunroom agent tours
If the property is not vacant or the Sunlock is not installed, we have on-demand licensed real estate agents at Sunroom to give tours to interested renters. These Sunroom agents are always knowledgeable about the area and skilled at converting interested renters into applicants.
After a renter tours a property, they are immediately prompted by Sunroom to give feedback. This feedback typically includes property condition, price, likes, dislikes, etc. You and your client can opt in to get real-time notifications on tour feedback.
How to Interpret Listing Stats
Below we'll explain how you can understand the stats we track on each listing and how it can help you make changes to increase demand and decrease vacancy time.
What if the listing isn't getting many views or leads?
A low number of views and leads means your listing is being filtered out by the majority of renters' search criteria. That often means the price is too high or you have a strict pet policy.
Our leasing team can run a free CMA on any property listed through Sunroom to advise you and your client on a competitive rental price. If your listing isn't getting much attention and it's priced above market rate, we will advise you to lower the price.
However, you can make other changes without lowering the price. You can also change the renter qualifications or pet criteria. If you relax some restrictions - like lowering the recommended credit score, allow guarantors, allow pets, etc - you will have a larger pool of qualified renters to draw from. Your Sunroom account manager is a leasing expert who can advise you on how to make your listing competitive.
What if the listing is getting tours but no applications?
Getting tours without applications usually means there is something wrong with the condition of the home or there's a mismatch between the online listing and the actual home. The property is not showing as well as it could be.
We recommend that you and your client review the tour feedback given by renters and buyer side agents who have toured the home. You can use this feedback to address any problems they mention, like needing new paint, bad smells, not clean, etc. You will get a real-time notification every time someone submits tour feedback for the property.